Online apparel selling and especially t-shirts is a tough job. It is mandatory to remain appealing to the youth. It is more than just to provide the Game of Thrones and the Big Bang Theory tees. And, you must ensure there is always something fresh available in your catalogue.
Not all buyers prefer “the liners”, “the tacky ones”, or “the abstract”. Well, that’s the challenge faced by all the online sellers, the diversity of the demand. You can certainly look for suppliers with wide range of catalogue. But, can you continue depending on that, alone?
There’s a simple thought here. Why not let your buyers design what they want?
T-shirt Design Software
The ecommerce traffic for this festive season has surged over 75% in comparison to that of the last year. So, if you are noticing increase in your traffic less than than in your overall site traffic, your marketing efforts are only yielding below the line results. You require something more substantive. The answer for that is the addition of Web-to-Print software to allow your buyers customize the t-shirts on their own.
What Does Your Buyer Want?
Web to print software solutions won’t increase your traffic directly. It provides you a unique method to drive traffic to your site. It gives the perfect edge to your site visitors to look beyond price comparison and create something of their own. At the end, the buyer wants a canvas to use their own ideas.
Web2print software ensures that your visitors find what they are looking for using an extremely simple and easy t-shirt designing tool.
Add Value and Brand Equity
You want to be remembered. You want your buyer to brag about their purchase. You require your buyers to feel the sense of pride and be a promoter of your products. In the price-savvy and consumer driven segment, the word of mouth is the best way to get ahead in the race. What better way there could be than to give the option to customize the t-shirts to your buyers?
Be it adding the picture of their choice, or add a tag line written by them, or creating a sketch that’s fitting for the festive season - it is always beyond what your predefined catalogue can offer. You require a tool that is seamless to integrate, easy to use by the end user and offers wide range of features for t-shirt designing.
Offer Reseller Model
Additionally, give your buyers a choice to become sellers. Once the t-shirt is customized, offer the option to buyer whether they wish to list their design for others to purchase. Create a reseller model that offers commission to the resellers on the future purchases of their design. This will add tremendous value to your buyers to design t-shirts and continue expanding your catalogue.
Theme t-shirts is what the bulk buyers are always on the look-out. Company events, theme birthday parties, and various other type of events require such theme t-shirts. Propel your marketing efforts towards attracting these bulk buyers. From simplest of the customizations like adding a company logo to complex designs to the limits of the creativity of the party poppers - you can offer all of these solutions through an easy integration of Web-to-Print Software.
Experience of Buying is All That Matters
At the end of the day, the buying experience is what you are selling. Better the experience, faster you can grow. In order to enrich the buying experience, you must adopt tools such as web to print software solutions.
Some of the known use-cases to make your store popular are:
- Allow your customers to customize products as per their choice
- Offer “Become an Online Seller” platform to your buyers and enthusiast creative wizards to sell t-shirts online
- Optimize your supply chain through addition of your buyers as source of new designs
- Bring in volume business through bulk orders from corporates and groups requiring customized t-shirts
Web to print software solutions and the use cases mentioned here just the tip of the iceberg. Provide a stable and effective tool to your Marketing and Product teams. Their creative ideas and marketing strategies could just be game changing innovation to make this Christmas season your quarter of the business.
Source: Free Articles from ArticlesFactory.com
Pratik Shah is the Creative Director at Brush Your Ideas. It is a company that offers a Web-to-Print software and a ready to integrate Web-to-Print store. Pratik holds an expertise on the ecommerce and web-to-print technology related subjects. He often contributes with his articles on different forums.